Victory Lager 4-Pack

About

The Beer Packaging project was to create a 4-pack beer based on a time-period given to us. I did a style study on American Propaganda (Heroic Realism). Propaganda posters were used during the time of WW1 and WW2. These posters encouraged the American people to join the fight while still creating a sense of joy and victory. I named the beer Victory for this reason.

My style used for the packaging and product is solely based on the research I did on this time period. The goal was to reflect the style of propaganda posters.

Process

Layouts for Boxes