Social Society

About

The social society project was to create a society based on the hobby of our choosing. I created a club based on antique collectors. I landed on the name Amrantos Antique Collectors. Amrantos is a greek word meaning unfading. This was chosen since antiques and collectors see their collections as something that does not go out of fashion. Antiques are something that are passed along generation to generation. The logo reflects the name with the butterfly key logo. An antique key was chosen because it represents this being an exclusive club. The butterfly was used as the bow (or head) of the key body. The butterfly plays on the word Amrantos. I combined these to make a unique logo for the social society.

Thought Process

Logo Process

Patterns

Collateral Mockup